"Arraial" is the name given to traditional Portuguese summer celebrations during which people take to the streets eating, drinking, and having fun in the old neighborhoods that are bedecked with arches, colorful balloons, popular music, and the aroma of sweet basil.

In the game Arraial, players try to make their neighborhood traditional event the most popular by attracting visitors to their celebration. Grab the most beautiful decorations, hire the most inspired performers, serve the most traditional delicacies, take to the streets, and host the party of the year! Arraial is a fast-paced game in which players take turns spending action points to get the best tiles (decorations, artists...) and place them on their player boards to form the perfect match and attract visitors to their party. In the end, whoever attracts the most visitors in their neighborhood wins.